Being both accomplished tech marketeers and avid sailors, we realized that yachting appealed to not only us, but to the wealthiest and most influential people around the world.
In January 2008 we launched a social network, news and information site geared toward these people, and it was an instant world-wide success. We're award-winning, and are the largest and most influential publication in the market. We have conquered the "rich niche!"