Default company panoramic image


Instagram and Pinterest meet for Action Sports

  • Stage Prototype Ready
  • Industry Sports
  • Location San Francisco, CA, USA
  • Currency USD
  • Founded June 2013
  • Employees 4
  • Website

Company Summary

XS is an iPhone app focused on creating a community for action sports enthusiasts. The app allows people to view and share high quality user-generated and professional content. As the company grows, we will launch an e-commerce business, leveraging information on user behavior to sell discounted sporting goods. Investor deck: Quick video pitch:


  • Default avatar
    Abe McCallum
    Co-Founder, CEO

    Abe is our CEO – he’s been doing heel-clickers on a dirt bike since age 10, the guy just loves Motocross. Abe has been in tech for 13 years – his most recent success was Clikthrough, a company that he founded in 2006, grew to 7 figure revenues, and ran to breakeven. He exited the company at the end of 2011 and consulted in ad-tech until starting XS.

  • Default avatar
    Nate Mihalovich
    Co-Founder, Product Marketing and Biz Dev

    Nate is our other co-founder and rising star in product marketing. He caught the surfing bug on a trip to Hawaii more than 10 years ago, and now you can find him suiting up in a wetsuit to face the cold waters of the central coast. Nate’s been an entrepreneur since a young age, starting his first business at 16 – annual benefit concerts featuring Phil Lesh from the Grateful Dead that raised over $100k for non-profits.

  • Default avatar
    Mike Marquez

    Mike is our CTO and resident mountain man – from snowboarding to racing bikes downhill, he’s pumped to be outdoors. Mike has 15 years of coding experience, and most recently led the engineering team that built a social voting app for iOS. The app received 70k downloads in its first week and raised $1.5M in angel capital.

  • Default avatar
    Andrew Finch
    Front-end iOS and Web developer

    Andrew is our front end iOS and web developer. He’s spent winters going up to the snow since he could barely walk. Luckily, Andrew loves coding almost as much as fresh powder – he recently won a hackathon content for a non-profit he helped start. He already has deep experience in building and launching products from scratch.