I along with 2 health professionals spearheaded this effort to produce the much needed Xen cervical cushion. The global cervical cushion market size was valued at USD 3.24 billion in 2016. There is a growing problem of neck and back pain, rising healthcare within the US. Approx. ½ of the adult population (120M) suffer from or have neck and back pain issues. The Xen cervical cushion is the only geometric product with 6 independent surfaces.