Real estate portal focussed on affordable and budget homes. A niche space and most builders have entered or entering the sector in a big way including Mahindras, Tata Housing, VBHC, Century, Mahaveer builders etc. Only builder owned new project making it easy for users to search without clutter.Revenue model will be through listing in the form of a microsite, selling of leads( cost per lead) to builders and home finance companies, brokerage.