WYSIWYG is a technology start-up with an aim to crack the fashion e-commerce market. WYSIWYG has developed a prototype "FITZ" that can an algorithm-programme that can accurately choose right sizes & visualise the product on the customer. This is the basic competitive advantage along with a more precise & elaborated algorithm that is capable to match the exact size of the user to the product, in return decreasing the chances to select wrong sizes.