Wype

Branching the divide between health and hygiene to bring approachable, sustainable and effective anal care to the mainstream.

  • Stage $1M in TTM Revenue
  • Industry Health Sustainability and Wellness
  • Location London, UK
  • Currency GBP
  • Founded October 2019
  • Employees 8
  • Incorporation Type C-corp
  • Website wypeuk.com

Company Summary

16 million UK adults are regularly using wet wipes to feel clean in the bathroom - a product that causes huge environmental and infrastructural harm.

Wype is a DTC and subscription business that provides eco-friendly alternatives that don’t clog pipes or pollute oceans – a range of natural gels that boost toilet paper’s cleansing power. UK adults are readily adopting Wype with over 70k customers, 2000+ 5-star reviews and a 40%+ repurchase rate.

Team

  • Eli Khrapko
    Co-founder and COO

    Ex Amazon (Senior Vendor Manager 3 years)
    Ex Royal New Zealand Air Force Officer (10 years)
    London Business School MBA 2018

    Eli’s Amazon days provide e-commerce knowhow, while his engineering and military background gives him the drive and discipline to
    keep Wype on track.

  • Giorgia Granata
    Co-founder & CEO

    Commercial & Strategy at Farfetch (1 year)
    Head of Product developement at Versace (5 years)
    London Business School MBA 2018

    Branding obsessed and the creative mind of the team, Giorgia uses her experience turning ideas into desirable products to tell a story without
    forgetting the fundamentals.

    Avid bidet user and Wype ideator.

Advisors

  • Michael Yates
    Unconfirmed

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free