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Wyoming Authentic Products LLC (WAP)

David Fales, an experienced US food executive, will profitably launch branded state-of-origin Wyoming-sourced All Natural Angus Beef in US.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Cody, WY, USA
  • Currency USD
  • Founded December 2010
  • Employees 5
  • Website wyproducts.com

Company Summary

Leveraging a #1 US trend of consumers wanting to know the origin of their protein, WAP is a branded specialty beef company sourcing and marketing Wyoming Gourmet All Natural Angus Beef exclusively from WY ranches. Sales and Marketing focus is on higher income/higher populated US markets (foodservice/retail) that value high quality beef with origin from cattle born/raised/fed in WY. Distribution in place with Food Services of America & US Foods.

Team

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    David A Fales
    CEO

    Has proven track record of 30+ years of US executive-level business management and marketing/sales experience with food manufacturing and processing companies. Management positions have been in companies such as J.R. Simplot and Fresh Express Salads/Chiquita Brands that focus on foodservice/retail channels. Industry experience: Consumer Packaged Goods, Brands/Private Labels, Foodservice/Retail Grocery/Club/C-Stores. From Wyoming - MBA from USC.

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    Andrew W Fales
    Part Time CFO

    B.S. Accounting & Master's degree in Accountancy (Tax Emphasis) from BYU; MBA from Wharton Business School; CPA; Worked for PricewaterhouseCoopers M&A Tax Group in NY; Part-owner and founder of CPA Firm in Boise, ID that specializes in working with entrepreneurs, VC-backed start-ups and high net worth individuals. Joined wind energy portfolio company backed by $1.7 billion Fund. Now with that Fund as investment professional and senior advisor.

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    Josh Oilar
    Operations Manager

    He has a degree in Education from Chico State University in California. Has been in this position since August 2011. He was raised in and around agriculture and beef production in Northern California. Most recently, Mr. Oiler owned his own business and has demonstrated keen entrepreneurial instincts for operations, marketing, sales and distribution in terms of addressing key strategic and operational challenges and implementing solutions.

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    Jessi Larsen
    Part Time Quality Assurance Mgr

    She is a May 2011 Meat Science graduate of the University of Wyoming and currently serves in this capacitye as a part-time consultant. She was highly recommended to WAP by the University’s Meat Science Department and continues to be a valuable asset to WAP. As needed and as assigned Ms. Larsen has met with WAP’s USDA plants and provided valuable understanding for utilizing/marketing the full carcass. Key resource on beef quality and food safety.

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    Kristine M Fales
    Part Time Admin. Asst/Creative Director

    She has served in this capacity since late 2010 when WAP was first founded. Her creative insights on packaging, website design and marketing material have been invaluable to the company. She is adept at researching key beef and nutrition related subjects in support of WAP products and goals. As a writer and author she has self-published two books that have been carried by a variety of book stores in the Western US.

Advisors

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    Marc Thompson of Thompson Law - Cody, Wyoming
    Lawyer
    Unconfirmed
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    Fales & Co, CPAs - Boise, Idaho
    Accountant
    Unconfirmed

Previous Investors

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    David & Kristine Fales; WAP Holdings LLC; Will & Jamie Lane;
    Unconfirmed
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    Steven C. Fales; Jake Ball; Linda M. Parkin
    Unconfirmed