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Think of this enterprise as the next Acai berry immigration into the U.S. We aim to be the largest premium brand seller of Calamansi Juice.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Walnut Creek, CA, USA
  • Currency USD
  • Employees 4
  • Website

Company Summary

Pacific Fruit & Beverage Company aims to be the largest premium brand seller of Calamansi fruit juice in America within the next 5 years. Calamansi juice is a staple of the Filipino breakfast -- much like our orange juice in America. . We expect the Calamansi has the potential to be the next exotic flavor for non-Asian Americans searching for something unique and delicious in their juices. Our products are currently carried in 50 US Locations.


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    Victor J. Elizaga
    CEO & Founding Owner

    Started up Miggy's Super Tacos Inc. Miggy's became the largest Mexican fast-food chain in Manila, growing to 34 franchise stores. Victor also started up Baker Brothers Artisan Bakery in Manila which was featured on several TV programs and magazines as one of the best European artisan bakeries in the area. In 2000, Victor was named "One of the Most Successful Young Entrepreneurs" by the Philippine Franchise Association.

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    Joel Kaplan

    At 25, he became the youngest executive in the history of the Marriott Corporation to hold the title Director of Finance. Joel later joined the Meyer Corporation, the second largest cookware manufacturer in the world, as Vice President of Finance.Under Joel’s guidance, within the next decade, Meyer Corp.'s revenues increased from $15 million to $220 million per year.

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    Jerico R Cacacho
    Director of Sales

    With over 15 years of sales management, direct sales, business development and marketing, Jerry is no stranger to the world of sales. He has worked with such big names as Shell (Manila and Brunei, as Senior Marketing Manager and Sales Manager) and AT&T (Global Account Manager). He currently is the Global Sales Director for KDDI America, Inc where he manages a team of global account managers in charge of US Fortune 1000 accounts

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    Adam Kleinberg
    Director of Marketing & Advertising

    CEO and owner of Traction Co. will spearhead our marketing and creative strategy. Traction Company, ( is an innovative and award winning interactive advertising agency based in San Francisco. They were rated the #1 interactive agency in the US by BtoB Magazine in 2009 and runner-up in 2010. Traction was also #1217 on this year’s Inc.’s 5000 list of fastest growing companies in America.

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    Ricky Perez
    Director of Logistics

    He keeps the machine of Pacific Fruit & Beverage Company running smoothly by handling the logistics. He is in constant communication with the restaurants, stores, and casinos that stock Simply Calamansi and All-Natural Calamansi to make sure their provisions are well-stocked and in good condition.