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ShopToko is a wholesale, peer-to-peer marketplace consisting of sellers and buyers of current, "in season" fashion apparel and accessories.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location New York City, NY, USA
  • Currency USD
  • Founded October 2011
  • Employees 6
  • Website

Company Summary

ShopToko is an online wholesale, peer-to-peer, marketplace consisting of sellers and buyers of current, "in season," fashion apparel and accessories. Our full-service e-commerce platform invites interaction and transaction, between brands and independent retailers, 24/7. Think Amazon meets AirBnB for the trade. As of late June, independent retailers, whose buying power is in excess of $64 billion annually, have also become sellers.


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    Liza Deyrmenjian
    CEO and Co-Founder

    A veteran entrepreneur, Liza Deyrmenjian started her first apparel manufacturing business at 19. Over ten years, she successfully built and sold 2 factories that produced private label for Costco and full-package programs for top designers. Liza also consulted new designers helping to launch their businesses. In 2009, Liza launched, a B2B platform to source qualified manufacturers globally. She now brings her skills to ShopToko.

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    Katherine Danesi

    Katherine oversees day-to-day operations at and manages site design and development for the venture. A business executive with over 15 years experience in technology and the Internet space, Katherine brings her marketplace building and customer service expertise, as well as her knowledge of sales transactions, inventory and logistics in a B2B environment.

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    Jeanne McPhillips Dolan
    Director, Business Development

    Jeanne is a Wharton MBA with 20+ years' experience building profitable fashion brands. She is passionate about driving digital commerce success through merchandising, product, content and business development, and brings her ability to forge relationships of comprehensive depth in terms of venue, category and distribution channel. Jeanne grasps the nuances of our new retail landscape and is excited about the disruptive digital commerce initiative

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    George Marootian

    George Z. Marootian is a technology executive with experience driving the creation of high-performance technology products and solution offerings that enable corporations to effectively tap into customer
    needs. With over 20 years focused on the creation of technology solutions and products to meet business needs, George has built several award-winning technology products (both web and client-server) and has multiple patents to his credit.

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    Joshua Williams
    Site Design & Development, Fashion Consort

    With a master’s degree in Global Fashion Management (FIT, IFM, HKPU) and a bachelor’s degree in Theatre Arts (BYU), Joshua Williams has over 8 years’ experience as a creative director, stylist and producer. He is an adjunct professor at the Fashion Institute of Technology. He excels at bringing together diverse artists and creative teams from varied backgrounds to provide clients with one-of-a-kind solutions, plenty of buzz and outstanding result


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    Loeb & Loeb LLP
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    Vavrinek, Trine, Day & Co., LLP

Previous Investors

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    Jason Giambi
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    Kristian Giambi