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Back Up Better, llc sells vehicle safety devices such as fresnel lenses to help avoid having a "back over" accident which occurs 50+/week!

  • Stage Full Product Ready
  • Industry Business Products
  • Location Redding, CT, USA
  • Currency USD
  • Founded February 2012
  • Employees 2
  • Website

Company Summary

Back Up Better sells vehicle safety products. More specifically safety products to dramatically reduce or even eliminate the chances of having a horrific "back over" accident. Scary but true, over 50 times EVERY WEEK a parent or relative backs over a young child in a driveway or parking lot. These accidents cause thousands of serious injuries and hundreds of fatalities. Go to to see our fresnel lenses and add-on mirrors.


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    Anthony Paul Nestora
    CEO and Founder

    Anthony Nestora is a vehicle safety expert. He founded and is CEO of Back Up Better, llc. Mr. Nestora graduated from Pace University with a major in accounting and a minor in marketing. He was a successful financial consultant/planner for 40 years before he decided to try something new and entirely different. In the process of developing and defining what Back Up Better is he has become a vehicle safety expert focusing on back over accidents


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    Brad M. Aron
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    Sander H. Shady

Previous Investors

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