WOW Explorations
WOWtopia, presented by WOW Explorations, is a hands-on, grab-on, global festival for kids and families that will tour from city to city.
- Stage Product In Development
- Industry Media and Entertainment
- Location Piedmont, CA, US
- Currency USD
- Founded January 2014
- Employees 4
- Incorporation Type LLC
- Website wowexplorations.com
Company Summary
WOW Explorations is dedicated to designing and developing innovative recreation experiences for kids and families, inspiring them with the wonder of the world through physical play, hands-on creating and active multi-sensory experiences.
WOWtopia, WOW Explorations’ first attraction, solves a common problem for parents—finding recreation options they know their kids will love and they can feel good about. Parents know that it’s rare to find entertainment that combines adventure, artistry and authenticity, and is simultaneously fun for the whole family, enriching and affordable. WOWtopia will bring to life the people, places and cultures of our extraordinary world in a festival atmosphere.
WOWtopia is well positioned to capitalize on strong consumer demand for highly active, enriching recreation to become a leader in the growing $23 billion family leisure entertainment industry. Our revenue model is based primarily on ticket sales, projected annual throughput and strategic partnerships. We will also generate revenue from sales of food and beverages, merchandise and photography; customized programming for our core demographic of kids ages 7–11 as well as preschoolers; special events for teens and adults and around holidays and cultural celebrations; and intensive workshops with our Cultural Ambassadors.
Our first touring unit, expected to launch in Fall 2017, requires a total capital investment of $8-10 million. Our base-line business model calls for 300,000+ guests in a three-city tour in Year 1. We expect WOWtopia to expand rapidly, projecting that in Year 5, multiple tours will reach over 2 million people in the U.S. and around the world. We plan to have seven tours in operation by Year 10, achieving an estimated $89 million in gross revenue and $27 million EBITDA at a 30% margin.
Team
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Founder & CEOAn accomplished brand builder, producer, programmer and marketer of children’s media content. Donna was founder and President of National Geographic Kids Entertainment and held senior executive positions with the WB Television Network and Nickelodeon. A Phi Beta Kappa graduate of Harvard University, Donna has dedicated her career to creating inspiring entertainment experiences for children across multiple platforms globally.
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ProducerSeasoned executive w/ expertise in global entertainment venues, major events, & exhibitions in dom. and intl locations for the museum and entmt. industries. Jeff has produced & toured exhibits for GES, AEG Live, Arts & Exhibitions Intl., & Clear Channel incl. Harry Potter, King Tut, Michael Jackson. He produced Universal Studios Hollywood’s live shows Terminator 2: 3-D, Totally Nickelodeon, & the Coca-Cola Olympic City–1996 Olympics.
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gsmprjtExperience Design FirmSpecializes in the creation & production of visitor experiences. Headquartered in Montreal w/offices in Dubai & Singapore, the co. collaborates w/ a wide range of clients across the globe to design & produce immersive experiences that educate & entertain. Over 1000 projects in its portfolio, gsmprjct designed, built, & co-produced the blockbuster touring exhibit STAR WARS Identities + work for Cirque du Soleil, the Smithsonian, Ford, & Expo 2010.
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Sara HouganVice President, ProgrammingA deeply engaged museum professional with experience in all aspects of content development. She led cultural programming for the Boston Children’s Museum where she organized festivals, helped develop exhibits and created group programs accompanying BCM’s traveling exhibits. Sara also has worked extensively with schools, matching programming content to state and national education standards.
Advisors
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Diane FrankelUnconfirmed -
Amy FriedmanUnconfirmed
Camille LandauUnconfirmed -
Stacey MatthiasUnconfirmed
Roberta PerryUnconfirmed -
Catherine TeitelbaumUnconfirmed
Lisa TruittUnconfirmed
Previous Investors
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