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The business plan for the "Whole Homes" counterpart to Whole Foods. Help grow 100's of sustainable home and lifestyle brands at one time.

  • Stage Prototype Ready
  • Industry Retailing / Distribution
  • Location Baltimore, MD, USA
  • Currency USD
  • Founded January 2006
  • Website

Company Summary

In a consumer driven society, offering better choices that change consumer habits is the most direct path to a sustainable future. From kitchens to furniture, linens to candles, WW is the Whole Homes counterpart to Whole Foods. Partnered with hundreds of vendors spearheading better supply chains, WW's aggregated shopping venue will catalyze a movement for creating healthy, sustainable homes and lifestyles.


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    BethAnn Lederer
    LEED AP, Founder & CEO

    Named one of the country's Top 10 Most Sustainable CEOs by Triple Pundit, BethAnn turned a career in healthcare into a forward-thinking business after completing an eco-friendly renovation of her own home. Since 2006, BethAnn's mission has been to connect the dots of consumerism with those of health and sustainability. As a LEED AP, her product sourcing and design work targets improved indoor air quality, while reducing environmental impact.

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    Dominic A. Lucas
    Director of Operations

    A graduate of Franklin & Marshall College with a double-major in Philosophy and Studio Art, Dominic pulls together the business, creative, and technical aspects of WorkingWonders. The sustainability initiatives of WorkingWonders fit with his interest in social reform, focusing on how better marketplace choices can elevate the American standard of living. Today he is a writer and producer for a video production company in Baltimore.

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    Larry D. Lee
    Lead Technical Architect

    An entrepreneur in his own right, Larry founded Parallel Threads, LLC, and created Milieu, a social networking app for the Android platform. A graduate of Goucher College with a double-major in English and Computer Science, Larry is our lead programmer and architect while serving as a key strategist for the company. He is a programmer at the Johns Hopkins Center for Communications Programs, and an artist specialized in drawing and painting.

Previous Investors

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    BethAnn Lederer