WoofTrax, Inc.

For every time you walk your dog with our mobile app, Walk for a Dog, we donate to your selected local animal shelter or rescue.

  • Stage Full Product Ready
  • Industry Mobile
  • Location Ithaca, NY, US
  • Currency USD
  • Founded 2013
  • Employees 3
  • Website wooftrax.com

Company Summary

For every mile a user walks their dog, we donate to the user’s chosen animal shelter or rescue organization. WoofTrax harnesses the energy of the millions people walking their dogs everyday turning it into sponsorship and advertising opportunities for corporations. Through our donation incentive, we are building a large community of dog lovers and giving sponsors access to our potential market of 65 million households that own dogs in the US.

Team

  • Doug Hexter

    Hexter has been starting and running businesses for 25 years. With a strong marketing and technical background. He has demonstrated experience in new businesses focused around emerging technologies and markets. He was the marketing director for the Food and Wine network on America Online in the early 90's and founder and for over a decade was a founding partner in a successful Web and database software firm focused on higher education Web tools.

  • Mark Wheeler
    CTO

    A dynamic, energetic and experienced software engineering manager with strong software developer skills in both Microsoft .NET, Java, iOS and Android technologies. Highly effective project management and resource manager skills coupled with decisive leadership experience in recruiting, developing and building highly productive software development and information technology teams

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