If the Brand wants to place advertising at Out-of-Home media, the only option is to purchase periods - months or years. Screen owner can't guarantee any transparent data for how many people watch the ads, what are their age and gender... The same model like 50+ years ago.

Woglue gives transparency and new payment model (pay-per-view) to Brands on the one side and a new effective way to monetize inventory for screen owners on the another.