Pay Per Click works to sell cars. Dealerships throwing money at PPC for the sake of spending a "dollar budget" is just pure insanity.
Woffer Motors works with dealerships to provide them with leads. Rather than the dealership spending huge amounts of time and money on ad-words, SEO and the like, Woffer Motors does all the campaigns and forwards the leads to the dealers from "anonymous" consumers. We charge a per response fee rather that a per lead fee.