A seasoned software engineer who has led several small to large scale development projects through all stages. A versatile, hands-on team leader with experience in data mining and software architectures.

am currently the Founder & CEO of WisePricer, a SaaS that allows merchants to monitor, compare, and reprice products in real time and across multiple e-commerce channels.

I have extensive experience in online retail sales fields, and have previously founded and led a full-service e-commerce consultancy (imOnline). I also consult for both a number of early-stage e-commerce Internet start-ups and also to established firms.

Over 4 years in working at eCommerce companies, deep understanding of eCommerce environments, processes, user experience, usability, user research, content development and conversion optimization

Presented award winning project “the new Al-Khaleil” at okoRausch 2011 sustainable design conference (Cologne, Germany), other works also appeared in many design publications