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Easy, lovely, effective tools that inspire behavior change through analytics and self-awareness.

  • Stage Full Product Ready
  • Industry Business Products
  • Location Paso Robles, CA, USA
  • Currency USD
  • Founded March 2011
  • Employees 2
  • Website

Company Summary

Wisen creates self-tracking tools that change behaviors and improve outcomes. Our first product, CT:Lyme, lets people with Lyme Complex track their symptoms. This improves effectiveness of doctor visits, saves time and money, and empowers patients and doctors to make better treatment decisions. For enterprise, we make trackers with custom branding and content to serve both the wellness and self improvement markets.


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    Lindsay Pera
    CEO and co-founder

    Lindsay Pera studied cognitive psychology and later joined Accenture doing IT strategy research and knowledge management. While her career flourished, she and her children began to experience mysterious and increasingly severe health problems. It was several years before she and her three children were properly diagnosed with Lyme Disease Complex. She co-founded Wisen to make tools that empower her family and others to optimize medical care in

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    Aaron Baker
    COO and co-founder

    Aaron Baker is a water rights and natural resources attorney with a passion for conscious health and well-being. He serves on the board of several non-profits, and consults with nature-based education organizations on business strategy and development. He co-founded Wisen to create tools that empower people to use technology for self-knowledge, and mindful living.

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    Alesha Bishop

    Alesha Bishop brings her expertise in marketing, branding, social media, and mobile app development to Wisen. Alesha has created numerous online communities, managed social media for many clients, and has helped launched many start-ups in the mobile app space. Alesha’s interest in technology, fascination with human behavior, and desire to help others make her the ideal Chief Digital Officer for Wisen.


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    Sean Butler
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    Tom Holden

Previous Investors

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