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Wiseling is a curated marketplace for rare and finite fashion. Discover unique pieces you won't find on the racks.

  • Stage Prototype Ready
  • Industry Fashion
  • Location New York City, NY, USA
  • Currency USD
  • Founded October 2011
  • Employees 4
  • Website

Company Summary

Wiseling is a curated marketplace for rare and finite fashion. We provide an e-commerce solution for professional merchants to list and market their vintage and unique small-batch inventory to a targeted online audience. Connection-seeking shoppers discover curated collections of high quality vintage and new made-to-last pieces. We combine commerce and content, image-based listings, and responsive design to attract even the most tactile shopper.


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    Chelsey Bingham
    Founder, CEO

    Chelsey Bingham worked as a project management assistant at the Durst Organization prior to founding Wiseling. In 2009, she co-founded and worked as executive editor at AVANT Magazine. Her past experience includes roles in marketing and administration at SHANE&SHAWN and Wilhelmina-Urban. Chelsey received a BA in Liberal Arts and Organizational Communications from Utah State University.

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    Brian Falk
    Co-founder, CTO

    Brian Falk worked as a programmer for Anchorage Capital, Columbia University and Pipeline Deals. He received his BA in Physics from University of Pennsylvania and went on to get his MS in Computer Science from Columbia University.

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    Matt Wood

    Matt Wood is a designer specializing in user-experience working for clients such as Dentsu, YoursTruly, MaraisUSA, and Chrishabana. He worked in music and advertising at mcgarrybowen. He holds a BA in music from Brigham Young University.


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    RK Adler
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    Jeffrey N. Ririe, CPA