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Wine by Design

The leader in developing and providing wine based marketing solutions that create business opportunities and brand loyalty for its clients

  • Stage $500K in TTM Revenue
  • Industry Marketing / Advertising
  • Location Napa, CA, USA
  • Currency USD
  • Founded January 2008
  • Employees 7
  • Website winebydesignco.com

Company Summary

WBD has entered a new lifestyle marketing category that is thirsty to exist – wine. Sports franchises and multi-purpose arenas want better wine experiences for clients and fans, companies want access to them, and customers want more wine knowledge. WBD meets this need by developing signature wines, creating event experiences, and offering strategic consulting. We are the first to offer wine focused marketing solutions to this market segment.

Team

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    Diane Karle
    CEO and Founder

    Diane is an entrepreneur with a passion for sports and wine. She has over 20 years of experience in the sports, entertainment and media industries and has held senior executive positions with many leading sports marketing agencies. Her experience is deeply rooted in strategic consulting, event development, sponsorships and rights negotiations through years with top agencies, including IMG, Velocity Sports and Entertainment, and ProServ.

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    Eric Curry
    Vice President, Team Sales

    Eric has over twenty years of sports and partnership marketing experience. He is a former VP of Corporate and Broadcast Partnerships for the Minnesota Twins and an experienced negotiator of long-term agreements with Target, US Bank, Best Buy, Century Link and Delta, among others. These deals resulted in over $34 million in annual corporate revenue.

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    Liz Horan
    Vice President, Business Development

    Liz brings over 25 years of marketing and advertising experience to WBD. She started her career in advertising in New York, then worked for leading magazine publishers in Ad Sales and Marketing, including Hachette Filipacchi and American Express Publishing. In 2000, Liz launched her own Ad Sales & Design firm in San Francisco and has since represented clients such as Disney, Hearst, Screenvision and AMI.

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    Kristin Trimble
    Project Manager

    Kristin joined WBD in 2010 bringing over nine years of project and event management experience. She is involved in many areas of WBD including client services, vendor relations, client relations, and finance. Previously Kristin worked with a number of non-profits including The Leukemia and Lymphoma Society, where she was responsible for managing all the organizations team training events, weekend marathons, century rides and triathlons.

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    Cheryl Tate
    Contract Lawyer

    Cheryl has over 20 years experience as a former general counsel in the sports and entertainment industry, She was a Vice President at IMG, the largest sports marketing company in the world, where she negotiated and drafted agreements across all disciplines in the organization. In 1999 she was promoted to general counsel for TWI Interactive (IMG’s internet sports subsidiary). Cheryl earned her B.A. from Harvard and her J.D. from Yale.

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    Leah Bokser
    Consultant

    Leigh is responsible for managing WBD’s team and tasting events. A former employee and consultant for many of the leaders in the industry, including IMG, Momentum, Jack Morton Worldwide, and Conde Nast, Leigh was involved with the activation and management of premier properties and events: Fashion Weeks in New York, Miami, Los Angeles, Berlin, and Australia; James Beard Foundation Awards; US Open Tennis Championships; Tribeca Film Festival.

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    Francisco Rios
    Consultant

    Francisco has 5 years of private equity and investment banking experience. He has worked in New York City at Citigroup’s Investment Banking Mergers and Acquisitions Group and Citigroup’s Private Equity and Mezzanine Partners. He has invested in the capital structure of public and private companies and evaluated various industries including healthcare, technology, retail, energy and chemicals. He is an MBA candidate at the University of Chicago.

Advisors

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    Andy Bartlett
    Lawyer
    Unconfirmed
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    Patrick Fetzer
    Accountant
    Unconfirmed

Previous Investors

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    Frank Morrow, Phylssa Koshland
    Unconfirmed
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    Chris Gagnier, Michelle Lassman
    Unconfirmed
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    Greg Scarano, Kristin Trimble
    Unconfirmed