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Willō Cocktails

Willō provides low calorie, organic, spirit-based beverages that give you freedom from the guilt & hassle associated with standard cocktails

  • Stage Prototype Ready
  • Industry Consumer Products
  • Location Boston, MA, USA
  • Currency USD
  • Founded September 2011
  • Employees 2
  • Website

Company Summary

For health-conscious consumers who enjoy premium beverages, our company provides ready-to-drink cocktails that are healthier than any other beverage of its kind on the market.


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    Starielle Hope Newman

    Starielle developed the concept for Willō Cocktails while working in marketing and promotions for Diageo. In addition to her experience in the liquor industry she spent six months working at the world famous Canyon Ranch Health Spa & Resort in Tuscon, AZ where she led discussion groups based around health and wellness and maintained a blog on the same subjects.

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    Phillip Wess

    Philip’s prior work includes operational planning and management, financial analysis, business development and software project planning. In addition, he has many years of experience in the wine and spirits industry including vendor management, negotiation, COGS analysis, new product development and sales planning, budgeting and warehousing. He has worked with start-up companies as well as large organizations.


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    Tom Durkin

Previous Investors

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    IDEA - A board of alumni investors at Northeastern University