Starielle developed the concept for Willō Cocktails while working in marketing and promotions for Diageo. In addition to her experience in the liquor industry she spent six months working at the world famous Canyon Ranch Health Spa & Resort in Tuscon, AZ where she led discussion groups based around health and wellness and maintained a blog on the same subjects.

Philip’s prior work includes operational planning and management, financial analysis, business development and software project planning. In addition, he has many years of experience in the wine and spirits industry including vendor management, negotiation, COGS analysis, new product development and sales planning, budgeting and warehousing. He has worked with start-up companies as well as large organizations.