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willa promotes healthy body care routines in girls delivering natural skincare products girls love and moms trust.

  • Stage Full Product Ready
  • Industry Lifestyle
  • Location Greenwich, CT, USA
  • Currency USD
  • Founded August 2008
  • Employees 3
  • Website

Company Summary

Most lasting sun damage occurs by age 18. There are no natural skincare brands that offer girls products they love to use during these critical years.
Enter willa: A line of natural skincare formulations made without damaging chemicals, parabens and sulfates.
With willa's chic packaging and fresh scents, girls embrace healthy skin routines that feel good and give Mom peace of mind.


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    Christy Prunier
    Founder and CEO

    Christy has spent the past 3/12 developing "willa" with a dedicated team of chemists and dermatologist as well as her daughter Willa.
    Previously, Christy spent 15-years in the entertainment industry. She worked as a Sr. VP at Phoenix Pictures for films by legendary producer Mike Medavoy. She has been especially successful building professional relationships and maintains strong connections with the media and entertainment industries.

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    Tyler Heiden Jones

    Tyler is a global executive with 20 years of experience in the personal care category. His successes include introducing the Jo Malone lifestyle brand to the US marketplace and developing the La Mer skincare brand in the USA while successfully expanding its international presence to represent 75% of total sales. He was instrumental in establishing the representative office for the Estée Lauder Companies, serving the Middle East region.


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    Peter Schaeffer, Patterson Belknap Webb & Tyler
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    Diane Lichtenstein, Trebatch, Lichtenstein Avrutine & Co.

Previous Investors

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    John Prunier
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    David Doss