An experienced entrepreneur having led profitable contract services companies within government, educational and institutional markets. His executive level work inside large media service companies including Warner Brothers and Samuel Goldwyn Company led him to the founding of WhyData Inc. Since co-founding WhyData, Pete has landed deals with marquee firms such as Capital One, Cisco Systems (6-year Cisco-Global product reseller agreement).

Experienced in early stage finance, governance and intellectual property. Mary’s instincts in finance & intellectual property from her media industry experience– Vidmark, Arnold Schwarzenegger Productions, Sage Publications - helped shape the company’s strategic opportunity between media and software.