WholeTrees Structures
Enabling the forest products industry to bring waste timber to the construction industry, making buildings stronger and forests profitable.
- Stage $1M in TTM Revenue
- Industry Clean Technology
- Location Madison, WI, USA
- Currency USD
- Founded March 2007
- Employees 12
- Website wholetrees.com
Company Summary
Using IP developed with the USDA Forests Products Lab, we are launching a manufacturing system that sources round timber-- the waste product of a managed forest-- then digitally engineers it to replace steel and concrete in commercial construction. Our company ($1.1M in 2013 revenues) is well poised for fast, strategic growth, and positioned to court its acquirers. Investors in this round can expect 8x-18x returns with a triple bottom line.
Team
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Amelia Swan BaxterCo-Founder, President
Chief shareholder and well-established entrepreneurial leader. B.A. Env. Studies, University of Chicago; worked internationally in marketing and business dev.; raised all WholeTrees grant dollars and capital funds to date. Woman-Owned Business leader.
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Roald GundersenCo-Founder, CTO & Principal Architect
Wellspring of forest-related IP. BS in Architecture and BS Env.Design, University of MN; successful entrepreneur since 1991; internationally recognized innovator in forestry and architecture; national speaker, author, industry pioneer.
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Martin WhiteheadVP of Marketing and Business Development
National player in the building products arena. Doubled James Hardie Building Products Multifamily and Commercial segment sales in 18 months in a 6% growth market; Generated 97% ROI in New Product
launch markets; Worked with General Mills and Cascadian Farms in the years during its acquisition by
General Mills. -
Tom MackVP of Finance and Operations
Gifted High Tech executive focusing on IP and access to capital. Diverse experience in pro actively leading and managing technology start-ups, private IT and engineering firms, and large corporations through periods of transformational change to increased growth and profitability. Previously COO of companies in tangential fields with WholeTrees.
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William LeeBoard Member
IP Attorney and Partner at Barnes &Thornburg LLP, Chicago. Licensing Executives Society past VP of Trustees; industry experience includes construction & manufacturing, as well as patents and trademarks in software.
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Suzanne & Paul HaniflLead Investors, Board Member
Biult Sage Medical Products from $1M to $300M and sold to Madison Dearborn. Grew medical device company from $1M in 1975 to a $1.6 Billion sale in 2012. Extensive and highly successful background in product development, intellectual property, operations, finance, M&A, and board development. Have served on many philanthropic and business boards.
Advisors
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Maslon Edelman Borman & Brand, LLP, Minneapolis, MNLawyerUnconfirmedFranke & Turnbull, La Crosse, WIAccountantUnconfirmed
Previous Investors
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Owners' Equity $250,000UnconfirmedUSDA federal grants $700,000, including 3 SBIR grantsUnconfirmedSuzanne Hanifl $500,000 for 20% of the companyUnconfirmed
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