Whitespell

Starting with fitness, we built the social video streaming platform of the future

  • Stage Full Product Ready
  • Industry Internet / Web Services
  • Location Miami, FL, US
  • Currency USD
  • Founded June 2014
  • Employees 6
  • Website whitespell.com

Company Summary

We built a next-generation social video streaming platform that helps users find what they need quicker, and helps publishers make more money from their content. We're targeting the fitness streaming market first with an app called Upfit (currently in App Store & Play Store). Customers pay a $3.99/m subscription fee for unlimited content, or buy individual bundles. Our team is tech-heavy, CEO started a $1.5m biz at 14, and was at MSF & Google.

Team

  • Pim de Witte
    CEO

    Pim de Witte: CEO, co-founder & investor
    Ran a YouTube Gaming channel with 50k subs, started his first tech company at 14 and grew it to $1.5m annual revenue, and founded a project taken over by Google and MSF. (FTE)

  • Alex Hudson
    Co-founder, iOS developer

    Alex holds a CS degree from UNCP and leads iOS at Whitespell. He was previously at Citrix. (FTE)

  • Mark Vanderlinden
    Investor & Advisor

    Currently VP of Financial Supply Chain Design at Flextronics, Mark designs our financial flow and assists with the necessary finance at Whitespell. (PTE)

  • Greg Weiss
    CLO & Investor

    Greg was previously EVP and Chief Legal Officer for a global tax services firm with more than $450M in annual revenue. (PTE)

  • Cory McAn
    Co-founder & Backend Developer

    Cory McAn: Co-founder, Backend Developer
    Cory is working on ensuring that our developers have a robust API and backend to work with. He graduated from FIU with a degree in Computer Science. (FTE)

  • Galo Paz
    Co-founder & Android Developer

    Galo holds a bachelor's in Computer Science from SFSU and leads Android at Whitespell. (FTE)

  • Arielle Gruman
    CMO

    Arielle holds a bachelor's in Marketing from FSU and graduated Wyncode. She was previously with Robert Half. Arielle is in charge of Partnerships & Growth. (FTE)

  • Koen Vendrik
    Co-founder, Designer & Web Developer

    Koen is an avid web developer with an eye for detail. His excellent design skills have helped him build beautiful products, just like he is doing at Whitespell. (FTE)

Advisors

Previous Investors

  • Pim de Witte
    Mark Vanderlinden
    Unconfirmed
    Greg Weiss
    Unconfirmed

Starting a startup?

Join the world's largest startup network for guidance, tools, and fundraising opportunities.

Get Started for Free