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White + Wong Bakery LLC

White & Wong Bakery is the premiere customizable, made to order online bakery that takes the guilt out of eating dessert by offering delicious high quality c...

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Philadelphia, PA, USA
  • Currency USD
  • Founded April 2012
  • Employees 2
  • Website whiteandwongbakery.com

Company Summary

White & Wong Bakery is the premiere customizable, made to order online bakery that takes the guilt out of eating dessert by offering delicious high quality cookies in both regular and reduced sugar options. A “Coldstone for cookies”, we offer consumers the power of choice when it comes to desserts. White & Wong allows health-conscious individuals to make smarter eating choices, without sacrificing taste or quality.

Team

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    Joshua Max White
    Co-Founder, Co-CEO

    Josh grew up on Long Island and received an A.B. in Economics and a certificate in Finance from Princeton University in 2007. After working for 2 years at J.P. Morgan's investment bank and 2 years at financial services focused private equity firm Lightyear Capital, Josh matriculated at the Wharton School to get his MBA. During his 2 years at Wharton, Josh met Kim, his co-founder, and founded White + Wong Bakery during his second year.

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    Kim Wong
    Co-Founder, Co-CEO

    Kim received her BA in Psychology from Cornell University and spent 3 years there in a PhD program as well, but left after her Master’s Degree. Kim then spent 3 years as a marketing strategy consultant at the digital marketing firm, Rosetta, where she served in a strategy and account management role for multi-channel marketing campaigns. Kim then attended the Wharton School where she met Josh, her co-founder, and founded White + Wong Bakery.

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    Dale Biles
    Advisor

    Dale has worked in the baking industry in a sales and/or management capacity for the past 24 years. In 2010, he founded the National Bakery Sales Force, a collective sales team based on 5 midsized bakery manufacturers in 2010, and currently serves as the SVP of In-Store Bakery Sales. Prior to 2010, he served as a VP of In-Store Bakery for Best Brands Corp for seven years. To date, he has given invaluable advice on packaging and operations.