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White Eagle Sonic Technologies, Inc.

We are commoditizing medical ultrasound. As a horizontal supplier of subsystems, we enable existing imaging and new monitoring applications.

  • Stage Full Product Ready
  • Industry Medical Devices and Equipment
  • Location Santa Clara, CA, USA
  • Currency USD
  • Founded December 2011
  • Employees 16
  • Website

Company Summary

White Eagle Sonic Technologies is a Board-approved spin-out from Samplify Systems. With low cost and high clinical value, ultrasound is the fastest-growing imaging mode. Our semiconductors and sub-systems are in production, enabling diverse customers to design ultrasound systems - or add ultrasound to existing products - at low cost with high quality. With bottom-up revenue of $1.7M in 2012 and $6M in 2013, we seek to raise $4M to reach CFBE.


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    Richard Tobias

    Richard Tobias (MS, Stanford; BS, Univ. of Minnesota) has over 30 years of experience in corporate management, engineering management, business development and engineering for the medical, electronics and semiconductor industries. He has worked as a CEO of multiple startups, CTO of Pixelworks, GM of Samplify's Ultrasound BU and GM of Toshiba's ASIC & Foundry BU.

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    Chris Daft
    Chief Scientist

    Chris Daft (BA, MA & PhD, Oxford) has worked in the medical ultrasound industry since 1990 in technical and management positions. With 10 years at GE and 5 at Siemens he has first-hand understanding of White Eagle's customer requirements. He developed beamforming and front-end ICs, Six-Sigma system design, transducer and algorithm innovations (publications/patents available on LinkedIn). He ran development at a MEMS start-up acquired by Siemens.

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    Daniel Kreindler
    Sr. Dir of Marketing

    Daniel Kreindler (EE Technion-IIT; MBA, Santa Clara University) is responsible for sales and marketing in Samplify’s Ultrasound BU. Daniel has been in marketing and system design in various imaging industries for almost 20 years, with the last 5 in ultrasound. Prior to Samplify, as manager of Altera’s Medical BU Daniel marketed and worked on FPGA ultrasound beamforming solutions with all major ultrasound OEMs.

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    Bob Uvacek
    Sr. Dir of Engineering - Systems

    Bob Uvacek's (PhD, Swiss Federal Institute of Technology) innovations include acoustic beam-forming for echo and noise cancellation ASICs at GN-Resound, psycho-visual models for video brightness expansion in LED TVs at Dolby Labs, ASIC SoC ARM9/10 system designs for 4 customers for Toshiba America, a rapid prototyping platform with IBM CELL ICs for real time video algorithms at Pixelworks, and Ultrasound systems and models for Samplify.

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    William Wu
    Sr. Dir of Engineering - IC & FPGA

    William Wu (MSEE, Berkeley; BS, Purdue) has 10 years' experience in complex system level design and has lead ASIC design and verification for 6 years. He architected the receive beamformer ASIC at Samplify and lead the implementation team. At Pixelworks he devised a hardware-based verification method and lead verification on 3 successful video display ASICs. He also developed a scalable SoC design verification platform.

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    Ashish Parikh
    Sr. Dir of Engineering - SW and Verification

    Ashish Parikh (BSEE, Ohio State) has 15 years' experience in design, development, and deployment of ASICs and products. For the last several years he has worked on product development and deployment, managing multiple offshore design centers and teams. He currently works as Sr. Director of Software and ASIC Verification and Samplify Systems, where he is lead architect of Samplify's Ultrasound Software API and heads the ASIC verification team.


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    Tim Herr

Previous Investors

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    Samplify Systems, Inc. - as spin-out