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Logo provides social media intelligence by segmenting fans/ followers in real-time, based on personality, lifestyle & real interests.

  • Stage Product In Development
  • Industry Software
  • Location Austin, TX, USA
  • Currency USD
  • Founded January 2011
  • Employees 15
  • Website

Company Summary provides Enterprises with unprecedented social media intelligence, by segmenting fans and followers in real-time, based on personality analysis via natural language processing, lifestyle data and real interests.'s social segmenting tool gathers massive 'focus group' data specific to a brand's online audience.


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    Andi Gillentine
    COO/ Co-founder

    Andi Gillentine serves as COO and co-founder of

    Andi combines her experience implementing technology solutions for enterprise clients with her Mathematics background to lead the development of’s critically acclaimed, ground breaking natural language processing technology that provides businesses understanding of the personality and interests of their fans and followers.

    Andi has a degree in Mathematics from Bryn Mawr Colleg

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    Jack Holt
    CEO/ Co-founder is Jack’s second startup. Jack founded S3 Matching Technologies in 2001 with three others and, over nine years, brought to market sophisticated SaaS products leveraging non-name matching algorithms. Thousands of users from HP, NYSE, Merrill Lynch, Goldman Sachs, Bank of America, Proctor & Gamble, and others depend on these apps each day. In 2010, Jack divested his interest in S3, acquiring the matching code and multi-million dollar accoun