Default company panoramic image


"Jell-O"-like pudding shots in "Go-Gurt"-type squeezable tubes, the ultimate POS impulse buy for the Millennial liquor buyer & large profits for the retailer!

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Plymouth, MA, USA
  • Currency USD
  • Website

Company Summary

Whipshotz™ is a proprietary, shelf stable, ready-to-drink cocktail pouch shot. These delicious whipped pudding shots, delivered in innovative squeezable tubes, are the ultimate POS impulse buy for the Millennial consumer who make up over 50% of the liquor market. Whipshotz high margins maximizes net retail counter profits ($1.5K+) in college towns, "hip" urban areas & "mom" suburbs. Annual sales growth forecast is $2M in year 1 to $24M in year 4


  • 84c4250b d23f 4845 beb3 c2fd4ef83264
    National Sales Director

    Liquor/Grocery Industry Sales & Marketing Expert – 20 year Consumer Packaged Goods veteran with experience including; General Mills product manager on Yoplait yogurt and Senior Brand Manager on the Johnnie Walker brand team, launching Green Label and 8 single malt brands, while returning Red Label to growth.

  • 13939a39 daf9 45fe abcc 1dd605c28cb9

    A proven CEO/CFO/Entrepreneur with success spanning multi-million dollar budgets in start-up, web, privately-held, publicly-traded, international and higher education entities. Created and managed the launch of a successful cheese product to prominent shelf-space in top US grocery chains, specialty markets and liquor stores. Developed and implemented national wholesale and retail CPG distribution and marketing strategies.

  • B8d5dfb8 3b0d 4df5 8657 8ef3aaf2b30f
    Branding Consultant/Director of Design

    Principal and Founder of successful suburban Philadelphia-based design studio, Idology Inc. Leveraging a variety of talents with over 30 years of experience, clients span the food, financial and medical industries. An accomplished logo, icon, packaging & brand identity designer, her work is featured in college core curriculums through the book Designing Brand Identity by Alina Wheeler.

  • A leading architectural & design representative for industry leading tile manufacturers with over 20 years expertise in product and market development, national accounts, and product manufacturing and specifications with over $100M in sales. Established distribution relationships and agreements for nationally launched cheese products. Developed national sales and marketing strategies for wholesale and retail distribution.

  • 24caf19d 2f98 44e7 aefc e0a4fb3f1827
    Temperance Distilling Company - Outsourced Manufacturing

    A leading distillery for private label wine & spirits, to handle its production and distribution. Specializing in development, manufacturing, warehousing and brokering for products ranging from straight spirits to ready-to-drink cocktails, and with over 12 years of industry experience launching over 100 products, TDC is a turnkey operation for private label wine & spirits production.

  • Default avatar
    Melinda Ailes
    Senior Business Advisor

    Regional Director, Massachusetts Small Business Development Center – Advisor to small businesses ranging from start-up through maturity in a variety of industries including high technology, service, distribution and manufacturing companies. Also, an independent consultant for privately held businesses, government agencies & not-for-profit companies in the areas of financial management, capital access, strategic planning, & business development.

  • 57375498 7de2 49eb 817c 4ae00e2be974
    Senior Business Advisor

    Senior Business Advisor, Massachusetts Small Business Development Center. Works with people and organizations to explore opportunities, manage and sustain growth, and maximize revenue and profit. Referred to as an innovator, strategist, marketing maven and all around business guru, brings expertise in marketing research and business organizational development. A consultant to Kaufman’s Start-Up Weekend.

  • 13939a39 daf9 45fe abcc 1dd605c28cb9


  • Default avatar
    Neil McLaughlin
    Member - TCF Law
    Default avatar
    Patrick O'Brien
    Partner & Founder O'Brien, Riley & Ryan PC