Where are the toys that provide young boys with positive messages? Look up and down the aisles at toy stores—you’ll find characters that are part of today's Hero-Industrial Complex, invented decades ago, being reused and repackaged by billion-dollar corporations to crank out merchandise, with no thought given to the development of young boys.
As parents, we see first-hand the struggles boys face: it’s hard to sit still, be quiet, share, pay attention. We want our boys to know it’s OK to be themselves, and, in a culture that celebrates narcissism and a win-at all costs mentality, we want to teach them the values that truly matter: honesty, loyalty, humility, compassion, and diligence.