WhileTheMenWatch is a media platform engaging women during major TV sporting events and has been described as "Sex & the City meets ESPN".
WhileTheMenWatch is a first-of-its-kind media platform for women. Hailed as “Sex in the City meets ESPN”, this interactive hub provides entertainment for women while their partner takes over the TV with sports. Women listen online or via smartphone to LIVE, female-friendly play-by-play during sporting events. “Girl talk” commentary about players, fans, fashion & sex creates an engaging social experience for women in a huge untapped market.