Whichcontent Limited
We created the ultimate international guest communication platform: the hotel. It is 8 b.$ market to be 40 b.$ and 1.5 m $ in is to bring 67 m $ in 5 years.
- Stage $500K in TTM Revenue
- Industry Media and Entertainment
- Location Istanbul, Turkey
- Currency USD
- Founded November 2001
- Employees 12
- Website whichcontent.com
Company Summary
Live (mobile) services and daily/weekly in-room publications (print) tailored for each hotel and its guest’ profile. A proven advice based (B2B4C) advertorial model combined with sales commissions from hotels and third party partners. 45000 issues, 8 m. reached, 2 m.diverted to sales at 25 leading international hotels of Istanbul in the last 7 years while testing the idea.Targeting 25 world cities and 500 hotels by 2018.High barrier of entry.
Team
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Founder/Managing DirectorA seasoned entrepreneur and start-up founder/manager. A successful online/offline project development professional with focus on third party financing and content. More than 40 internet/offline content projects in 3 start-up experiences in London and Istanbul. More than 12 years of concentration on communication for foreign visitors of a destination. More than 10 years of project development and product testing experience on foreign visitors.
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Publications ManagerA multitalented and detail oriented manager who has been successfully running daily operations of Whichcontent for the last six years, 35000 issues with our team of editors. She also managed the creation of more than 30 new daily/weekly hotel publications. Hande is also a Phd candidate in communication at Bilgi University with writings published in a number of online/offline publications.
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Distribution Channels Manager
Cem has been successfully managing Whichcontent's ticket, museum pass, products sales and distribution to hotel concierges and receptions. Cem has been active in the creation of our distribution and sales mechanism from day one. Our man on the ground who feels and breaths with hotels receptions and concierges has been with Whichcontent for the last 3 years. Cem holds a management BA and speaks English as well as Italian if and when necessary.
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Editor in Charge of Mobile ApplicationsA detail oriented editor in charge of content and relations with technical team of our hotel applications. Previous online editor of Neue Osnabrucker Zeitung (Germany) and internet site editor of Amsterdam Eye Film Institute (Netherlands), Serdar holds a Sociology (minor) and International Relations (major) from METU. Serdar has been with Whichcontent from early days of the application and he speaks English and German.
Advisors
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Mehmet YucesoyMinority shareholderUnconfirmed
Previous Investors
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Managing Director. Whichcontent Limited
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