WePlayed

WePlayed is an intelligent sports video platform that unlocks and activates idle content and puts it in the hands of millions of athletes and their communities.

  • Stage Prototype Ready
  • Industry Sports
  • Location Boston, MA, USA
  • Currency USD
  • Founded June 2017
  • Employees 7
  • Incorporation Type C-corp
  • Website weplayed.com

Company Summary

An all-star team of sports experts and athletes along with renowned video, data, and content veterans formed WePlayed, a subscription-based, intelligent sports video platform that uses machine-learning and intelligent crowdsourcing to do what nobody's done before: unlock and activate idle content by putting in the hands of millions of motivated athletes and their communities so they can discover, personalize, and share their greatest moments.

Team

  • Paul Zukauskas
    Co-Founder & President

    Sports video and data expert with broad video platform proficiency and experience
    NFL Offensive Lineman, Cleveland Browns and San Francisco 49ers
    Sports advisor to Harvard for NFL Study
    BS Communications: Boston College, All-American
    Extensive ties to college and professional sports and the athletic community

  • Rob Ciampa
    Co-founder & CEO

    YouTube and Facebook video AdTech, digital video, and media authority
    Executive VP of Sales and Chief Marketing Officer for Pixability
    Tech leader with patents in analytics and data
    YouTube book author and video marketing book editor
    MBA Boston University, MS Electrical Engineering, BS Computer Science: UMass
    Experienced entrepreneur with Cannes Lions nomination for sports video and data

  • Pete Martin
    Chief Technology Officer

    Leading video and ad platform architect for YouTube, Facebook, and Instagram
    VP Engineering and Data Science for Pixability and Tremor Video
    Chief Architect of ScanScout’s technology-driven video advertising network
    BS Computer Science: WPI
    Startup veteran, data expert, technologist, and engineering manager

  • Terry Denson
    Chief Strategy Officer

    Acknowledged sports and entertainment media business leader and content strategist
    Instrumental in launching, building and shaping digital platform services, and partnerships in executive roles at Verizon, Insight, MTV and Disney/ABC
    BA English: Harvard, JD: Georgetown
    Successful distribution partnerships with NFL, NBA, ESPN, FOX, CBS, MLB, NHL

  • Kristen Kjellman Marshall
    VP Business Development

    Speaker, author, coach, and decorated college and US national athlete
    Managing Partner, VelocityHUB and Account Manager, Nike
    3-time finalist Sportswomen of the Year, 4-time D1 lacrosse All-American, 3 national titles
    BA Communications and Media Studies: Northwestern
    Critical strengths in athletic market dynamics, sponsorships, and partnerships

Advisors

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