Wellcoin for amazon


It pays to be healthy! Earn Wellcoins for all your healthy choices, big and small. Spend them on goods and services from your favorite brands and merchants.

  • Stage $500K in TTM Revenue
  • Industry Lifestyle
  • Location Newton, MA, USA
  • Currency USD
  • Founded September 2011
  • Employees 5
  • Website wellcoin.com

Company Summary

- makes it fun for people to live healthier lives
- lets brands reach people who WANT their products
- gives SMBs a way to track, promote and reward healthy behavior for FREE

We make $23 per user/year on commissions from reward partners:
- Our cost/acquired user is $6

We achieved a breakthrough in user engagement:
- 39% of all people who download Wellcoin are active at 60 days (norm = 3%)
- Wellcoin users post more photos per capita than Instagram
- 2/3 of our users post >3 activities per day

We work with, rather than compete against, other wellness apps & devices:
- >200 of them have been used to verify claims of healthy activities on Wellcoin


  • Default avatar
    Glenn Laffel, MD, PhD

    Before starting Wellcoin, Glenn was the SVP for Clinical Affairs and employee #6 at Practice Fusion, which now has 80 million patient records in its cloud. Prior to that, Glenn founded Clinical Solutions, which was acquired at a time when 65 million people in several countries could access its content via a toll-­free number. Glenn had been a cardiologist in the heart transplant program at a Harvard teaching hospital. He earned a PhD from MIT.

  • Default avatar
    JP Pollak, PhD

    JP's research on engagement on mobile has been funded by the Google Foundation, the NIH & NSF. His software is used by every accredited zoo in the world to analyze genetic data. He developed analytical and data collection applications that are gold standards in their fields and architected software for startups acquired by Pfizer and Merial. JP earned an MS in Human-Computer Interaction and a PhD in Information Science at Cornell.

Previous Investors

  • Default avatar
    Harry Harrington
    Default avatar
    Gary Retelny
  • Default avatar
    Nigel Stokes