WEFT Co.

Radical haptics! So you can focus on important stuff.

  • Stage Product In Development
  • Industry Mobile
  • Location New York, NY, US
  • Currency USD
  • Founded December 2017
  • Employees 4
  • Incorporation Type C-corp
  • Website weft.rocks

Company Summary

Our radical wearable eliminates distraction by summarizing stuff on your phone as a texture - no beeps, blinks or buzzes to take you out of the moment.

Simply touch the WEFT wearable and feel a different texture corresponding to the type and tenor of the notification - email from the boss? Sandpaper. SMS from your partner? Corduroy.

First customers will be folks who have an unusually high cost to being distracted (therapists, executives, etc).

Team

  • Founder, Product Lead

    Noah leads small excellent teams, often at the state of the art, to make the right product happen. This role has taken many shapes and titles over the years, from product strategy at Temboo, leading the critical and hardware research efforts at the New York Times R&D Lab, or building a Fab Lab at a NASA facility.

    He studied new media art at Harvard and did his MAS at the MIT Media Lab, focusing on interaction design for non-visual systems.

  • Engineering and Product Lead

    Nathan’s explores the use of computation as a medium for expression, immersive digital media environments, and playful interactive pieces that encourage physical and social interactions. The common thread that connects all of his works is the heavy use of emerging technology to create experiences that feel magical.
    He has worked with Samsung at the Olympics, Cirque Du Soleil, Cadillac, Cartier, and museums and festivals across the United States.

  • Research and Operations Lead

    Casey is a multi-disciplinary scientist, researcher, and technologist who helps companies with creative technology and innovation projects.

    Casey has worked on projects ranging from innovation and product development (Samsung, Target, Nestlé) to technology-infused art and design (Cadillac, Cartier, TRANSFER Gallery, New York Times)

  • UX + Design Lead

    Tim is a designer, animator, and digital artist. He uses a varying toolset of analog and digital media, software, code, and technology to make maps, games, and other works that visualize and document structures of location, language, and data.
    As Design Lead at Temboo he helped build coding tools for over a dozen programming languages and hardware platforms.
    He has a master's from NYU (ITP) and a BA in Visual and Environmental Studies at Harvard.

Advisors

  • Pritesh Gandhi
    Unconfirmed

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