Changing shopping for the $21B plus market by creating garments in inclusive sizes that look & feel amazing + a digital experience to find the perfect fit.
Plus-size apparel is a $21B+ market, and women size 14+ are currently spending ~20 cents on the dollar that straight sizes are spending. Demand in larger sizes dramatically outstrips supply. We're incredibly passionate about providing this customer with designs that have been thoughtfully constructed for body shape and size.
We're designing with a focus on premium fabrics, contemporary styles, and innovation in technical design / production.