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Waytag enables people to locate and navigate to each other, across all platforms and connected devices, by simply sharing a one word address

  • Stage $500K in TTM Revenue
  • Industry Internet / Web Services
  • Location Zastron Road, Cape Town, WC, South Africa
  • Currency USD
  • Founded November 2009
  • Employees 5
  • Website

Company Summary

Waytag has developed a new global addressing system to help people share their location using a single word, across any platform. Our aim is to create the largest universally accessible owner managed location database, to help people easily locate and navigate to each other and business around them using smartphones & navigation devices. Waytags are free & our paying customers are mobile OEM & carriers, courier companies, banks and brands.


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    Warren Venter
    CEO & Founder

    Full time Waytag CEO from 01 November 2009

    2006-2009 Consultant – Administration and systems migration and implementation – Scheme Executive - Genesis Medical Scheme

    2002-2005 Managing Director and shareholder – Definiti Medical Fund Managers established through a management buyout in 2002. Successful exit in 2006.

    University of Witwatersrand: Bachelor of Commerce – Accounting and Commercial Law

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    Richard Wayne Firth

    Chairman of Waytag.
    CEO and chairman of MIP Holdings (Pty) Ltd

    Sits on the Boards of MIP, Itemate, Waytag and Brescia.

    Diploma in Information Technology and Business Process Re-engineering.

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    Nicholas James Bednall
    Chief Marketing Office

    Waytag CMO April 2012

    2008 - 2012: Owner Strider brands
    2004 - 2008: MD of BBDO Cape Town
    2004 - 2008: Director of Gloo Digital Design
    Identified as one of the 25 most influential people in Advertising in South Africa.

    IE Masters in Digital Marketing 2012 - runner up top student.
    Winner of best business presentation

    Honours in Economics: University of Cape Town.
    Bachelor of Commerce: Rhodes University