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atwendo is an ecommerce website that gathers the best fashion boutiques of Europe. We help them boost their sales both online and offline.

  • Stage Full Product Ready
  • Industry Fashion
  • Location Madrid, Community of Madrid, España
  • Currency EUR
  • Founded April 2011
  • Employees 5
  • Website

Company Summary

We help fashion boutiques boost their sales. To do so, we apply technology on two fronts: we foster online sales and we bring more customers to their physical stores. They crave for our service because they’re being disintermediated by the very brands they sell. Our customers are the boutiques. They typically sell high-end brands exclusively. They are outstanding curators and have an excellent customer service. We get a revenue share from sales.


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    David Olmos
    CEO France

    At University (Telecom), launched a dermatology website ( Then spent 6 years in the telecom industry. Led teams and launched services. Had a spike in m-commerce. Had international exposure working in a joint-venture with Telefonica, Vodafone, T-Mobile and Orange. Left for INSEAD. Launched Bookioo a start-up that aimed at helping women organize their spare time. Currently working on a new Internet venture, Atwendo. Based in Paris.

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    Juan José Martínez
    CEO Spain

    Telecom Engineer, he worked for the leading mobile operators in Spain (Project Manager in the Devices Dpt and engineer in the Sales Dpt). Founded in 2007, the first "crowd funding" startup in Spain. Gained traction and was considered a pioneering platform. Suffered from cash starvation. Then conceived the concept of atwendo and gathered the team. In charge of the commercial part (boutiques acquisition). Based in Spain.

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    Juan José Santos

    Telecom Engineer. Studied in the Czech Republic during an Erasmus exchange. Worked 4 years at Altran as engineer and test manager for mobile operators. Earned a Master Internet Business from ISDI reorienting his carreer to online marketing (social media, ecommerce, etc.). Joined the atwendo team as CMO. Based in Spain.

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    Samuel Moreno

    Earned a Computer Science degree. Finished his studies in the UK (Staffordshire). Then worked for Accenture as programmer. Worked 3 years for Telefonica as IT consultant. Then joined Bookioo, an Internet startup as CTO. In 2010, cofounded Wasabi Apps and developed mobile apps for android and iOS. In 2011 cofounded atwendo as CTO. Also associate lecturer in a Mobile Apps Development Masters degree. Based in Spain.