Default company panoramic image

Waffy's Group, LLC

Waffy's is a streamlined, capital-efficient, franchise business model focused on the rapidly growing fast-casual restaurant segment.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Pompano Beach, FL, USA
  • Currency USD
  • Founded August 2010
  • Employees 4
  • Website

Company Summary

Waffy's Group was established to franchise streamlined, fast-casual restaurants focused on artisinal Belgian waffle products through an efficient and carefully planned franchise business model. The fast-casual restaurant market has been the fastest growing segment in recent years. Waffy's intends to capitalize on this trend by selling its franchise concept which has been validated in its corporate pilot store to individual and area developers..


  • Default avatar
    Steve Daumerie
    CEO & Co-Founder

    Originally from Belgium, Mr. Daumerie is Chief Executive Officer and Chairman of Waffy’s Group, and is the original founder of the Waffy’s concept and its recipes. As CEO of the Waffy’s Group, Mr. Daumerie has been involved in all aspects of development, marketing, sales, infrastructure and operations related to the Waffy’s concept. Mr. Daumerie’s talent and creativity in the kitchen and knowledge of food products and operations, as well as his i

  • Default avatar
    Krystel Borg
    CFO, COO & Co-Founder

    Originally from France, Ms. Borg is Chief Operations Officer of Waffy’s Group, and is a co-founder of the Waffy’s Concept. Mrs. Borg is involved in all aspects of Waffy’s operations, implementing quality control, efficiency and accounting measures to streamline operations and optimize sales. She has also played an integral role in creating the vision and business plans for the Waffy’s Concept. Prior to her involvement with Waffy’s Group, Ms. Borg

  • Default avatar
    Jim Berlin
    Advisory Board Member

    James Berlin is founder and CEO of Logistics+, a leading international logistics company, with 50 offices amongst 19 countries. In the past years, Jim Berlin was celebrated for his entrepreneurial succes, receiving many awards such as "Entrepreneur of the Year" (Ernst & Young, 2004 & 2005) and "Most admired CEOs of 2011" (Manufacturer and Business Association, 2011)

  • Default avatar
    Don Boroian
    Advisory Board Member

    Mr. Boroian is the Chairman of Francorp, Inc., the leader in the franchise consulting industry for over 34 years. A published author, noted speaker and expert legal witness, Mr. Boroian is one of the world’s most sought-after consultants in the field of franchise strategy and business expansion. Mr. Boroian and his companies have provided consulting services to over 10,000 companies and have created full franchise development programs for over 1

  • Default avatar
    Donald G Morrison
    Advisory Board Member

    Don Morison is a serial entrepreneur with extensive experience in the restaurant and franchise industries. He has been involved in the growth and development of several businesses, including American Eagle Outfitters, from 1 to 165 stores (as President/CEO), Sundance Catalog Company (as Executive Director), and Bear Creek Corporation (as Senior VP of Sales and Marketing) and EVP of Vocelli Pizza, a 120 store pizza franchise.


  • Default avatar
    Scott R. Jablonski, Esq.
    Default avatar
    Jason Klein, CPA

Previous Investors

  • Default avatar
    Disclosure upon appropriate confidentialities in place.