Vuulr
Vuulr is a global Content & Sponsorship rights marketplace built on the Blockchain for immutable transaction registry & trust to solve a $300b broken industry
- Stage Full Product Ready
- Industry Media and Entertainment
- Location Singapore
- Currency USD
- Founded October 2017
- Employees 7
- Incorporation Type C-corp
- Website vuulr.com
Company Summary
Vuulr's Marketplace & Supply Chain - underpinned by the Blockchain - will transform the inefficient way that broadcasters/OTTs (eg Netflix) buy content rights from the producers of TV, Films and Sport, automating a $300b industry (*BCG data) that has not digitised the way it trades. Buyers register & Sellers list their shows for free, then Vuulr charges a commission (~10% vs the 35% broker norm) upon successful transactions.
Team
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COOBen has only ever worked in the Sponsorship and Branded Content industry, for 20+ years, evolving from traditional sports marketing (Lagardere) to Branded Content (Ogilvy, Omnicom Media Group), Data (Nielsen) and now Media technology. He acquired and started 2 data/SaaS companies:
ASN (a sponsorship data & intelligence platform) and Maxplora (a Sponsorship marketplace pivoted out of ASN). He is also a former broadcaster with Fox & Sony Pictures. -
Ian MckeeCEOA tech entrepreneur, in 2005, he founded Vocanic, a Social Media agency which became the largest of its kind in SE Asia
with over 100 employees. While there, he built VSocial, the region’s first enterprise scale Social Media Brand Management platform. Subsequently, he sold Vocanic to communications giant WPP in 2013 and stayed on to manage the integration with WPP’s media buying powerhouse GroupM. -
Chris has been leading engineering teams in Asia for the past 15 years. He worked alongside Ian at Vocanic where he was Director of Products leading the engineering and product development of enterprise-grade software for social media management (e.g. VSocial, Mission Control dashboards). Always pursuing the next disruptive technology, Chris reconnected with Ian to embark on the Vuulr journey
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Natasha MalhotraChief Commercial & Content OfficerNatasha has had 20+ years working for Viacom, Disney India, Disney South East Asia, Arab Television Network leading the licencing and sales teams in her successful career across Asia.
Advisors
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Vinod NairUnconfirmed
Rob GilbyUnconfirmed
Iris WeeUnconfirmed -
Andras KristofUnconfirmed
Andrew MarshallUnconfirmed
Previous Investors
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Chris RileyUnconfirmed
Ken MandelUnconfirmed
Phil TownendUnconfirmed -
Kunihito MorimuraUnconfirmed
Nick WatersUnconfirmed -
Richard BleasdaleUnconfirmed
Narelle HicksUnconfirmed
Brent MorgansUnconfirmed
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