Vuulr

Vuulr is a global Content & Sponsorship rights marketplace built on the Blockchain for immutable transaction registry & trust to solve a $300b broken industry

  • Stage Full Product Ready
  • Industry Media and Entertainment
  • Location Singapore
  • Currency USD
  • Founded October 2017
  • Employees 7
  • Incorporation Type C-corp
  • Website vuulr.com

Company Summary

Vuulr's Marketplace & Supply Chain - underpinned by the Blockchain - will transform the inefficient way that broadcasters/OTTs (eg Netflix) buy content rights from the producers of TV, Films and Sport, automating a $300b industry (*BCG data) that has not digitised the way it trades. Buyers register & Sellers list their shows for free, then Vuulr charges a commission (~10% vs the 35% broker norm) upon successful transactions.

Team

  • Ben has only ever worked in the Sponsorship and Branded Content industry, for 20+ years, evolving from traditional sports marketing (Lagardere) to Branded Content (Ogilvy, Omnicom Media Group), Data (Nielsen) and now Media technology. He acquired and started 2 data/SaaS companies:
    ASN (a sponsorship data & intelligence platform) and Maxplora (a Sponsorship marketplace pivoted out of ASN). He is also a former broadcaster with Fox & Sony Pictures.

  • Ian Mckee
    CEO

    A tech entrepreneur, in 2005, he founded Vocanic, a Social Media agency which became the largest of its kind in SE Asia
    with over 100 employees. While there, he built VSocial, the region’s first enterprise scale Social Media Brand Management platform. Subsequently, he sold Vocanic to communications giant WPP in 2013 and stayed on to manage the integration with WPP’s media buying powerhouse GroupM.

  • Chris has been leading engineering teams in Asia for the past 15 years. He worked alongside Ian at Vocanic where he was Director of Products leading the engineering and product development of enterprise-grade software for social media management (e.g. VSocial, Mission Control dashboards). Always pursuing the next disruptive technology, Chris reconnected with Ian to embark on the Vuulr journey

  • Natasha Malhotra
    Chief Commercial & Content Officer

    Natasha has had 20+ years working for Viacom, Disney India, Disney South East Asia, Arab Television Network leading the licencing and sales teams in her successful career across Asia.

Advisors

  • Vinod Nair
    Unconfirmed
    Rob Gilby
    Unconfirmed
    Iris Wee
    Unconfirmed
  • Andras Kristof
    Unconfirmed
    Andrew Marshall
    Unconfirmed

Previous Investors

  • Chris Riley
    Unconfirmed
    Ken Mandel
    Unconfirmed
    Phil Townend
    Unconfirmed
  • Kunihito Morimura
    Unconfirmed
    Nick Waters
    Unconfirmed
  • Richard Bleasdale
    Unconfirmed
    Narelle Hicks
    Unconfirmed
    Brent Morgans
    Unconfirmed

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