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Cultural fusion in chocolate, Creating new chocolate traditions especially for the Indian market.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Rotterdam, ZH, NL
  • Currency EUR
  • Founded January 2011
  • Employees 3
  • Website

Company Summary

Commercializing chocolate products for the Hindustani diaspora. Focusing mainly on India. The first product (2011) is the Hindi chocolate letter and we released the Indian chocolate coins with reusable stickers in 2012. The chocolate letter is a real Dutch tradition and every year for Sinterklaas over 23 million letters are sold on a population of 16 million. With 790 million people speaking Hindi worldwide there is a huge market potential.


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    Alexandre van der Moezel

    It is mainly the love for an Indian dream that drives this idea. I always have cherished
    the dream of going back to India not as a tourist but as a successful entrepreneur.
    In some ways I want to take part in the Indian life. I’m somebody who wants to use
    my creative mind and take good use of the energy given by life. Chocolate is a warm
    and joyful product I look at life as it should be the same. Happy to have such a business case.

    In 1999

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    Revinh Ramnandanlall
    Drs. Ing.

    Revinh Ramnandanlall is a business partner since the end of 2010. We know each other since 2006 when he was one of the initiators of the first open air Ram Lila festival of the Netherlands. I (Alexandre) worked as the stage manager and had a beautiful experience together with over 100 Hindustani we put up the most successful Ram Lila festival ever seen in the Netherlands. I (Alexandre) contacted him because of his skills and network as business d

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    Wrienda Baboeram

    Vrindavan is derived from the name of Alexandre his fiancée; Wrienda Baboeram. Her name relates to the holy place Vrindavan where Krishna is born. Krishna is a Hindu deity and is often depicted as a child with a sweet tooth. Also the name is often seen as a name for success. Wrienda is active in the field of social and cultural development and whants to devellop further the educational part of Vrindavan and guide our social commitment

Previous Investors

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    Everardus van der Moezel = Father of Alexandre van der Moezel
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    St. Freehouse = Organisation for Cultural development -
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    Joop Weber = Current producer -