Cultural fusion in chocolate, Creating new chocolate traditions especially for the Indian market.
Commercializing chocolate products for the Hindustani diaspora. Focusing mainly on India. The first product (2011) is the Hindi chocolate letter and we released the Indian chocolate coins with reusable stickers in 2012. The chocolate letter is a real Dutch tradition and every year for Sinterklaas over 23 million letters are sold on a population of 16 million. With 790 million people speaking Hindi worldwide there is a huge market potential.