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VITAMIN W is an online platform delivering thoughtful news and campaigns to professional women who care about women's issues

  • Stage Full Product Ready
  • Industry Media and Entertainment
  • Location New York City, NY, USA
  • Currency CAD
  • Founded November 2012
  • Employees 4
  • Website

Company Summary

VITAMIN W Media is a mission-driven and women-owned media platform delivering thoughtful articles written from the perspective of women. We also support women through campaigns advancing our nonprofit partners, women-focused causes and women-led businesses. We target professional women with financial resources who actively support women's causes. We fill a vastly under-served market--women are featured in less than 30% of all news stories.


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    Andrea Rudert

    Prior to VITAMIN W, Andrea Rudert helped launch Edelman's Brand and Corporate Citizenship group, developed corporate partnerships at the Tribeca Film Festival during its startup phase, advised the Guggenheim Museum on corporate partnership strategies, and scaled online customer loyalty agency AR Loyalty Marketing to enable 160% growth over three years. Before transitioning to a career in marketing and social entrepreneurship, she worked in financ

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    Nicola Clayton
    Sponsorship and Advertising

    A former VP with Rogers Media in Toronto and NYC, Clayton has run media for 17 different properties—from news to women's service. She has an MBA in Media Management and has done the Ivey Executive Program

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    Amy Willard Cross
    Founding Editor

    Amy Willard Cross has been a successful editor for 20 years--who developed the first mid-life women's magazine in the 80s. Previous to this business, she ran a website of opinion journalism website for women that is highly regarded. Cross developed this concept at MarS in Toronto and the Founders Institute in SF.