Gregory Hall built Goose Island into a leading craft brewer, which sold to ABI for 40m in 2011. Now he's turned his vision to craft cider.
Craft Cider is the next Craft Beer, Cider has grown 25%+ each of the last 3 years and is up 80% YTD. Hall's over 20 years of experience in brewing and brand building at Goose Island give him much more experience than any other player in Craft Cider. Virtue's first cider, RedStreak, has been universally praised in Bon Appetite, WSJ, Entrepreneur, Esquire, TimeOut Chicago, etc. Virtue is positioned to be the high end leader in Craft Cider.