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Virtue Holdings

Gregory Hall built Goose Island into a leading craft brewer, which sold to ABI for 40m in 2011. Now he's turned his vision to craft cider.

  • Stage Full Product Ready
  • Industry Food and Beverage
  • Location Chicago, IL, USA
  • Currency USD
  • Founded June 2011
  • Employees 6
  • Website

Company Summary

Craft Cider is the next Craft Beer, Cider has grown 25%+ each of the last 3 years and is up 80% YTD. Hall's over 20 years of experience in brewing and brand building at Goose Island give him much more experience than any other player in Craft Cider. Virtue's first cider, RedStreak, has been universally praised in Bon Appetite, WSJ, Entrepreneur, Esquire, TimeOut Chicago, etc. Virtue is positioned to be the high end leader in Craft Cider.


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    Gregory J Hall
    Founder, President, Cider Maker

    23 years at Goose Island, 20 as Brewmaster. Responsible for brewing, production, branding, package design, marketing, sales, planning, forecasting, hiring, training, education, etc. Has relationships with over 60 beer wholesalers and many more retailers. Has been recognized as a leader for 20 years in craft beer and is already called "the Johnny Appleseed of our Time" by Beer Business Daily. Hall lives in Roscoe Village with his 2 cps kids.

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    Stephen D Schmakel
    Co Founder, COO

    A graduate of U of Illinois in 1989, Stephen has over 20 years experience running projects, first at MCI Sprint, then with is own companies. Most recently he managed the United Airlines IT implementation as they moved to their new Chicago HQ. Currently, he's wrapping up a project implementing a new technology in the Chicago 911 Center. Stephen has handled professional relationships at Goose Island, including legal and accounting.