Peter has a finance background with success as a corporate development and strategy executive at a Fortune 500 firm and in 3 small ventures. Peter has completed telecom related acquisitions worth over $50B, led numerous operational cost savings and new growth initiatives, developed a residential solar financing program, provided financial consulting services and founded Virid to disrupt the inefficient and wasteful lawn services industry.

Jon is a serial entrepreneur having founded 3 companies, finding a niche problem to solve and addressing the solution with an innovative approach that meets the customers needs in an affordable fashion. Jon sold off the predecessor to Virid in order to focus on developing a more reliable, lower cost model designed specifically for the residential market. Jon also has worked as a plant manager and continuous improvement supervisor.

Greg has over 20 years experience developing marketing and advertising plans for small and large companies alike. Recently greg runs his own firm assisting clients like Safeway, McDonalds and US Homes lead successful campaigns. Greg also served as the creative director for DDB Needham worldwide. Greg joined Virid because he finally found a company where he could feel good about selling the service each customer pays for.