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Where and meet local food.

  • Stage Prototype Ready
  • Industry Internet / Web Services
  • Location Charlotte, NC, USA
  • Currency USD
  • Founded August 2011
  • Employees 4
  • Website

Company Summary

Viddlz is a peer-to-peer online perishable food marketplace. We enable home-based & independent bakers/chefs (particularly those w/out physical storefronts) to simply & economically start or grow a food business. We empower them w/ an eCommerce platform to market & sell directly to their end customers, solving existing platforms' 2 key failings: (1) addressing unique made-to-order food work flow demands & (2) facilitating local pickup & delivery.


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    Zerrick Bynum
    Founder & CEO

    A Charlotte native, Zerrick has extensive experience working with small, high-growth companies. Prior to founding Viddlz, Zerrick was CFO of RolloverSystems, LLC, a high-tech, “high-touch” financial services business serving over 1 million people nationwide. He has a BS in Electrical Engineering from Stanford, an MBA from Harvard Business School, and he serves on the board of the U.S. National Whitewater Center. And he loves to eat!

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    Garren DiPasquale
    Interaction Designer / Developer

    With 12+ years of design experience, Garren's focus is on holistic user centered design practices. He identifies human problems, deliberates creatively on ideas and creates solutions that give life to great brands, interactions and experiences. He works with proficiency online as well as with video production as a storytelling medium. He attended Aiken Technical College.

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    Jay McAliley, PhD
    Lead Developer

    Jay is an engineer & problem-solver with 10+ years of software experience. A Ruby on Rails and Android developer, he has written web and mobile apps used by Liberty Mutual, AT&T, Muzak, and the Oprah Winfrey Network. We at Viddlz are grateful for his marriage to a food enthusiast, who is both a great cook and food blogger. Jay holds a B.S. and Ph.D. in Chemical Engineering from Clemson University.

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    Kathleen "Kath" O'Neil
    Brand Evangelist

    Kath is a proven marketing and business development professional with over 18 years experience with leading technology companies. Her specialties include marketing strategy & communications, partner alliances, and social media planning & community development. She has an MBA in Finance & Marketing from NYU Stern. But her truly noteworthy skill is that she's a star in the kitchen, where she's known for her cookies and gourmet doughnuts!


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    Mark Busch, K&L Gates

Previous Investors

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    Four individual investors for a total of $155k.