Philipp Tiedt studied information technology in the occupational academy of Stuttgart. In addition, he attained a Bachelor Degree of the Open University London with the main focus software engineering and project management.
As a cofounder of VICO Research & Consulting he developed the base technologies of the currently applied systems. Besides, he deals with newly upcoming technologies in the area IT and computer linguistics.

After the study of the economics at the University Hohenheim and marketing at the University of Otago/ New Zealand, Marc Trömel founded together with a founding team of six people the VICO Research & Consulting GmbH.
He belongs to the pioneers and mentors of the social media analysis and the web 2.0-measurements.
His major tasks concern the area of business development, the surgical management and the strategical adjustment of the enterprise.

After the software technology study at the university of Stuttgart, Henrik Holzhausen became one of the founders of VICO.
After long-standing experience as a head of IT he is meanwhile a leader of the developing department at VICO.
Further, he graduated at IBM Germany, in 2008.

Yasan Budak studied economy at the University Hohenheim and is a social media consultant with a wide knowledge of this branch.
As a cofounder and head of Consulting Yasan Budak is responsible for the areas account management, consulting, distribution, key account management and also for the marketing and PR.
In addition, he lectured at the University of Künzelsau and at the University of Rosenheim.