Vibrant Lifestyle

Nutrition store franchise powered by eCommerce merchandising offering the broadest assortment but the lowest inventory & operating costs

  • Stage $500K in TTM Revenue
  • Industry Healthcare Services
  • Location Toronto, ON, Canada
  • Currency CAD
  • Founded August 2006
  • Employees 3
  • Website vibrantlifestyle.ca

Company Summary

We help people understand the relationship between food and their total health. We sell supplements and natural foods. We are building a franchise of stores that employ virtual merchandising instead of regular shelves. Our model is simple: beautiful store, expert staff, ultimate service and full, always in-stock promise. We will become a key player in Canadian NHP industry by offering the lowest operating cost franchise.

Team

  • Natalie Petyashina
    CEO

    A passionate advocate of holistic approach to health. Superb operations, marketing, event and team management skills, coupled with excellent negotiation skills.

  • Vadim Shelkovnikov
    President

    An expert in strategy development; consumer, shopper and industry research. A capable and people-focused leader with extensive CPG industry knowledge rounded by an MBA, international experience, solid finance and planning background.

  • Elia Kanaki
    Partner

    With a history of two successful start-ups, Elia brings the customer focused UI design and software development team to the success of this venture.

  • Peter Scopel
    Advisor

    National accounts manager, Corwin Distribution.

  • Barbara Goodman
    Advisor

    Editor-in-Chief, Canadian Health & Lifestyle magazine. The Expert on the health products industry in Canada.

  • Michelle Prychidny
    Advisor

    Director of Sales at Vega. Vega is a leading manufacturer of vegan products in Canada and the US (myvega.com)

  • Vadim Shelkovnikov

Advisors

  • Warren W. Biback
    Lawyer
    Unconfirmed
    Alcalde & Tomory Chartered Accountants LLP
    Accountant
    Unconfirmed

Previous Investors

  • A. Shelkovnikov (family)
    Unconfirmed

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