ViaHero is a marketplace for travelers to hire locals to plan their personalized trip. A traveler inputs their travel preferences and are shown the top matches of locals who can assist them to plan their trip, for $40 per travel day. These locals build an itinerary, assist with reservations and research, and advise travelers how to get the most out of their trip. ViaHero keeps 30% of the planning fee, plus a small % of all bookings reserved.