Vero Drinks
Vero is an ethical consumer drinks brand, bringing fantastic new flavours direct from Amazônia to UK consumers.
- Stage Full Product Ready
- Industry Food and Beverage
- Location London, UK
- Currency GBP
- Founded March 2017
- Employees 2
- Incorporation Type Other
- Website verodrinks.com
Company Summary
Vero is an ethical consumer drinks brand, bringing fantastic new flavours direct from Amazônia to UK consumers. We use ethically-sourced, wild harvest fruits from the Amazon region. Our first product range is based on açaí, a fruit native to the northern Amazon.
Highlights:
- Pre-orders and interest from major premium retailers
- Products are ready for retail
- Conducted market testing with 1k consumers
- 9 months of orders in 10 shops
Team
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CEONick spent the last few years doing new deal development, contract negotiations, and due diligence on investments for Althelia Climate Fund in Peru/Brazil, in the range $500k-$10m.
Prior to that, he was responsible for fundraising £4m for a UK company, setting up the team and running the department, and has written a book commissioned by the United Nations, amongst other things.
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Supply Chain ManagerRicardo was most recently a co-founder of a fruit and vegetable start-up in Mato Grosso, Brazil, where he was responsible for oversight of the factory and raw materials sourcing from low-income rural communities.
Prior to that he set-up the regional office of IPAM, working with farmer buying groups and companies for variety of fruits and other commodities. He also worked for Brazil's biggest trading house, where he closed $400k in sales.
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