Cycling is viewed as an ecologically friendly mode of transport, however, there is a black mark that faces the industry every day. The disposal of the bicycle tyres and inner tubes.

Research has shown that there are up to 30,500,000 tyres disposed of each year in the UK alone, this is matched by a further 152,500,000 inner tubes. Over 99% of these end up in landfill, this is in excess of 44,000 tonnes.

This is a major ecological issue.