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VegCo is an innovative supermarket dedicated to serving the rapidly growing vegan community with high quality foods at reasonable prices.

  • Stage Product In Development
  • Industry Retailing / Distribution
  • Location Phoenix, AZ, USA
  • Currency USD
  • Founded November 2011
  • Employees 0
  • Website

Company Summary

VegCo is a revolutionary new grocery concept that caters to the underserved vegan and vegetarian communities. The urban chic market design uses eco-friendly cost saving measures to offer an affordable pricing structure to consumers. All products are 100% plant based, vegan and GMO free. Most items are organic and many are locally grown which provides greater control of our supply chain while also satisfying the preferences of our target market.


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    Heather Francois
    Founder & CEO

    Heather has 12 years' experience in the financial sector and is skilled at in-depth analyses and financial management, marketing, sales and customer service. Her resume includes the Charles Schwab International Department and HomeSmart Mortgage. Heather was raised vegetarian and became vegan in 2011. She drew upon her personal and professional experiences to create an innovative solution for the vegan population, her community and her family.

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    Jason Wyrick
    Chief Operating Officer

    Jason is a nationally renowned vegan chef. He owns and operates Devil Spice Cuisine and has catered for companies such as Google, Frank Lloyd Wright Foundation, and Farm Sanctuary. Jason is publisher of the only vegan culinary magazine in the world and was the first vegan instructor to teach in the prestigious Le Cordon Bleu program. Prior to his culinary career, Jason worked at Basha's Supermarket as a stocker and assistant manager for 4 years.

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    Victor Chernauskas
    Chief Financial Officer

    Victor has over 35 years of experience in Professional Sales and Marketing, and Sales Strategy and Management. His responsibilities have included managing multi-million dollar Federal Contracts for Litton/PRC and Lotus Development Corporations, and individually managing accounts in excess of $7 million annually for IBM, Southern Bell, Quest and Sage. Victor has also held P&L responsibilities within several companies including Tandy Corporation.

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    David Gaston
    General Manager- Flagship Store

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    Madelyn Pryor
    Cafe Manager- Flagship Store

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    Francisco A. Francois
    General Manager of Construction

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    Joanna Chernauskas
    Sales and Marketing Lead


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    Austin Potenza
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    Monica Stern